WHAT WE DO
SEARCH ENGINE OPTIMIZATION SERVICES
Thinking about how to build long-term, sustainable traffic to your website is always top of mind. Advertising shows immediate ROI, but often stops working as soon as you stop paying for it. Publicity gets your name out there but can be hard to measure. Our approach to SEO is not only to drive traffic to your site, but also to have a lasting impact from your other promotional investments.
For that reason, many of our clients are other agencies. Hiring a full-time Search Engine specialist can be expensive and out of reach for many small to medium-sized agency teams, however more and more clients are looking for SEO to be part of their strategic marketing plan.
We are ready to step in as consultants for specific projects or provide white-label services on retainer for other businesses or agencies. For PR agencies, we also may be able to assist in helping attach more quantifiable results to the impact of your client work through tracking and reporting.
On-Page SEO
Our team writes for humans first and robots second. Although we are strategic about how we integrate keywords and title tags, we don’t do it ats the sacrifice of the user experience. Let us know how we can help you optimize your website text or develop blogs that will help you in the search rankings.
Off-Page SEO
Many SEOs begrudgingly do link building because they are aware of the impact it has, but they are web developers by trade; rarely do they want to be writing content, pitching articles, and building relationships with other websites. We come from communication and PR backgrounds, so our link building strategy is founded in quality backlinks generated from authentic content and meaningful mentions. As such, we’re more than willing to work with your existing team to see how existing efforts can dovetail with our plan to grow your online authority.
Local SEO
For brick-and-mortar stores or service-based-businesses, you may not need national rankings; you just want people to find you in your area. We’re equipped to help optimize your GoogleMyBusiness page and brainstorm around custom strategies for growing your local foot-traffic.
SEO Audits
Our team is efficient at doing both high level and in-depth SEO audits for your brand. With more detailed audits, we’re also willing to invest time in making general recommendations and strategy suggestions to grow rankings even if we’re not the ones to execute it. We typically leave the more technical side of SEO to your web development team, however we are glad to provide insights on opportunities to improve.
White-Label SEO
Often, we’ll partner with other agencies to join client meetings to help simply and effectively explain how SEO services would enhance what the agency is already doing on their behalf. We’re also glad to offer basic SEO training for your team if that’s helpful in bringing some of those more time-consuming tasks in-house.
SEO Education & Training
Michael Magnus leads our SEO team, but also taught Advertising and PR at the university level for 5 years. Our SEO insights are always explained at the appropriate level of understanding for your client/team to make sure everyone can take ownership of the information.
Content Marketing
It was once said that “content is king, but context is the kingdom”. We think a lot about that. It’s not enough to just write keyword-rich content, but we want to figure out how that can help support other marketing funnels and generate, not just traffic, but qualified traffic.
We have created a lot of blogs for websites. We’ve ghost-written quite a bit of content as key industry leaders to help build their names and businesses. We have developed educational materials that helped consumers feel more successful when buying a product. We’ve published stories on websites and with influencers to help support traffic and credibility alike.
Whatever it is, we make sure it’s the most logical approach to helping you meet your goals.
Publicity
Whether you need help with building media lists, concepting press releases, or just an objective perspective on your strategy, we’re here to help. Public Relations is at the core of most of what we do, thinking through the story angles and finding where publicity can be an integral part of our approach.
Whether you’re looking for someone to champion a publicity campaign or just looking for collaborators to support your existing team with evaluation and metrics to show more measurable impact for your current efforts, let’s brainstorm around it. We can help vet media lists to the highest SEO value targets, provide leads on competitor’s coverage, and better connect your publicity efforts to ROI.
CREATIVE SERVICES
One of our core values is “Don’t Be Boring” and our creative services are among the ways we keep everything interesting, even in our most data-driven projects. We have in-house talent for some smaller projects with quick turnaround, however we are humbled by the creative partners that work with us, particularly at the rates they offer our clients.
Our collaborators include national award-winning designers who specialize print advertising, mailers, premiums, and event marketing. We have video production teams of all sizes/capabilities to match client’s needs and budgets. We even have a small roster of leather artists who are willing to concept unique designs for creative pieces.
Logo Design & Identity Package
Building a new business is a challenge, but it’s even harder when you don’t stand out from the competition. Magnus Opus partners with the clever, savvy, and oh-so-cool design team from RobeeGraffix on logo and identity development, although the pricing structure for those services is typically outside of our normal scope of work.
Website Design
SEO and web development go hand-in-hand. Whether you need a website built or just need a few touch ups to make it more SEO friendly, we can help. We offer website creation, redesign, and management services to help your clients connect with your business online.